I took the long way into product design. I started out designing furniture, which taught me to care about how things feel to use, then moved through agencies like frog and Smart Design and in-house teams at Google and Instagram.

Today I lead a UX team at YouTube, shaping end-to-end product strategy for areas like AI provenance and language, from early framing through launch and iteration. The problems I gravitate towards don't have obvious answers or a single owner, so much of my time goes to bringing product, engineering, research and policy together around one clear direction. I hold a high bar for craft across full journeys, not just individual screens. And I'm at my best building teams that grow with the work, turning complex, ambiguous ideas into products people can understand and trust.